Love’s Bakery celebrates 160 years of Yum!

In July we will be helping Love’s Bakery celebrate 160 years of great baked goods on the islands. Our
Love’s Women’s Vintage Diamond Head T-Shirt is one of our most popular designs in our stores and we
are donating some along with other great Vintage Malibu Shirts for their big celebration in July.

In the rich tradition of all our authentic apparel, we were inspired by an old Love’s Packing Tin for the
1950’s to create a unique and widely popular design that has been a hit with customers worldwide.
The unmistakable image of Diamond Head in the background truly tells the story of this great Hawaiian
Institution. Love’s Bakery has been a partner with us since the beginning and we look forward to hearing
more stories of Hawaii and Love’s bakery.

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Primo Islands T-shirt Design is Back!

Primo Beer Islands vintage t-shirt - early 70's

You wanted it, and now you’ve got it.  Due to the unbelievable amount of requests we’ve had from returning customers for our Primo Beer ‘Islands’ vintage replica t-shirt, we have brought it back!  The original Primo Islands T-shirt we replicated is currently on display in our Waikiki store and museum.  We are also pleased to announce that we have a Men’s long sleeve t-shirt of the Primo Islands design available now as well.  Primo Beer, who is currently a member of the Pabst Brewing Company family of products has been an important part of Hawaiian history and culture for well over 100 years, and with Primo Beer being back on the shelves, we thought it was time to bring one of our very first replica shirts back onto our shelves.

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Maui Onion Festival

It’s time for the annual Maui Onion Festival at Whalers Village shopping center, and Malibu Shirts is rolling out some fantastic deals on our vintage t-shirts and sweatshirts all day on Saturday, May 7th and on May 8th as well.  Our awesome employees will be randomly handing out valuable coupons that can be used this weekend for extraordinary savings.  If you don’t see them walking around the center, just stop in to the Malibu Shirts store, and they’ll be happy to give you one of these great coupons.  So if you are lucky enough to be over on Maui this weekend stop in and get a great deal on that authentic Surf Club Hawaii hoodie you’ve had your eye on, or perhaps that cool retro Maui Soda t-shirt.  Come and enjoy the festivities at whalers village, enjoy the onion festival, and check out Malibu Shirts to experience a REAL piece of Hawaii.

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The story behind Malibu Shirts Hawaii Hwy 1 t-shirts and sweatshirts.

Malibu Shirts - Hawaii Hwy 1 vintage t-shirt

How does Hawaii have an interstate highway system when it's an island?

One of our long time favorite authentic lines at Malibu Shirts has been our Hawaii Hwy 1 t-shirts and sweatshirts, which depict a surfboard in place of the number 1 on an interstate sign.  Through the years we have been asked the same question over and over again – “how can an island have an interstate highway?”

 Here’s the story behind this one.   The first section of Oahu’s Honolulu Highway, which locals know as “H1”, was built in 1953 and called the Mauka Arterial.  This happened right around the same time that President Eisenhower was making a strong push for the United States to add an estimated 42,000 miles of roadways as part of a new interstate highway system.  Following WWII, Eisenhower had noted the need of such a system to fulfill two main purposes: first, to provide evacuation routes for civilians in case of emergency or wartime conflict, and secondly, for more efficient transportation routes for military vehicles.  In 1956, Eisenhower’s visions became a reality as the Federal Aid Highway Act (FAHA) was signed, putting into action the single largest public works initiative in the world at that time.  Shortly afterward, in 1957, the well known red, white and blue shield was developed as the sign notation for these new interstate highways.

Meanwhile, Hawaii was quickly on the route to statehood, culminating with President Eisenhower signing legislation on March 18, 1959 that officially made Hawaii a state.  That same year, section 105 of the FAHA directed the Secretary of Commerce and the Bureau of Public Roads (BPR) to investigate the need for interstate highway routes in both Hawaii and Alaska.  While Alaska was deemed to not have sufficient need, the extensive military network and strategic location of Hawaii led the BPR to recommend a 50 mile interstate network on the Hawaiian Islands.  In 1960, the Hawaii Omnibus Act was signed, which removed limitations of the Federal Aid Highway Act that limited interstate construction to the “continental” United States.  As the Mauka Arterial and further construction to that section of road were well under way on Oahu, the plan was made for this construction to be further developed into Hawaii’s H1, which connects Pearl Harbor with Diamond Head, which used to be home to Fort Ruger. 

While H1 may have initially been intended for military use, and evacuation purposes, it’s now an integral part of everyday life on Oahu.  While traffic can certainly be a major issue on H1, for visitors, it’s also one of the main routes to explore Oahu, its history, its culture, its natural beauty, and of course its world class surf spots.  Surf’s Up, Eisenhower!

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Where do Malibu Shirts vintage designs come from?

Our Malibu Shirts staff members get questions all the time on where our vintage t-shirt and sweatshirt designs come from, so we thought it was time to answer some of those questions for you up front.  Malibu Shirts gets its designs from a wide variety of places, but what is most important to us is that the designs we put on our apparel are real and authentic.  If you’ve been to one of our stores, you know that they double as museums displaying a huge variety of historical artifacts, many of which will show you exactly where we got our designs.

For example, one of our main sources for t-shirt designs is simply t-shirts…really old t-shirts.  We have put together a huge collection of original t-shirts and sweatshirts dating back to the 1940’s, and quite often we will replicate those designs as closely as possible.  In our stores in Hawaii, we like to display the originals in glass cases with a little history on the original shirt, and then we offer our replicas for sale directly next to it.  Some examples of this would be our Waikiki Surf Club, Waikiki Beach Boys, United States Surfing Association and Surf Club Hawaii shirts.  The really cool part is that for many of those, not only do we have the original shirt on display, but old photos from when these shirts were originally made, with members wearing them.  While those designs are pretty obvious where we found our inspiration, for many of our other designs, we had to dig a little deeper. 

For our Hind-Clarke Dairy t-shirts, we actually pulled the design directly off of one of the old dairy’s original bottles.  Not only is it a great design, but it’s also a great demonstration of how Hawaiian companies have been using surfing as a part of their advertising for a long time – even if the product is fairly unrelated.  Our A-1 Auto Parts Shirt is actually taken directly from an old Hawaiian Phone Book.  If you haven’t seen this design, you should check it out at www.malibushirts.com.  It’s a pretty crazy design mixing the auto and surfing worlds in one strangely cool image.  Once you see it, trust us, you’ll know that we couldn’t have made that up ourselves.

We have Primo Beer designs found on ratty old Napkins, shaper logos taken off surfboards for Surfboards Hawaii, coffee can labels for Wing Brand Hawaiian Kona Coffee, a really cool WWII era design taken from a pennant for the old R&R Camp Maui, and a host of other weird sources of inspiration.  That’s one of the really unique aspects of Malibu Shirts.  We find all these incredibly cool pieces of history and then work them onto some top-quality apparel, so when a customer buys one of our products, they are really taking home a piece of something.  In every one of our designs there is a story, and we don’t want those stories to be forgotten.   So we will continue to rummage through both the obvious and not-so obvious relics of the past to find you great designs that you can proudly wear knowing they actually mean something.  Stop in to www.malibushirts.com to see the latest additions to our vintage apparel line, or to check out some old favorites that continue to be requested from customers all over the world.

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Malibu Shirts and Aoki’s Shave Ice, Perfectly Refreshing Vintage T-shirts

A happy customer wearing a Malibu Shirts authentic Aoki's Shave Ice t-shirt while enjoying their frozen masterpiece in Haleiwa town.

A happy customer wearing a Malibu Shirts authentic Aoki's Shave Ice t-shirt while enjoying their frozen masterpiece in Haleiwa town.

Malibu Shirts has teamed up with Aoki’s Shave Ice to bring you authentic vintage t-shirts, and cool summer gear.   

Shave Ice has long been a staple of the Hawaiian landscape and is a favorite snack of locals and visitors alike.  Unlike the more common snow cone which is made with crushed ice surrounded by flavored syrup, Shave Ice uses small shavings from a large ice block that allow the flavor of the syrup to be absorbed.

 It is believed that Shave ice originated in Japan over 1000 years ago and the chilly dessert made its way to the Hawaiian Islands as Japanese plantation workers began immigrating to Hawaii in the late 1800’s to work on the sugar plantations.  While Shave Ice has become a tradition all across Hawaii, it has really found its home on Oahu’s North Shore in Hale’iwa town.

One of the best known and most beloved shops in Haleiwa is Aoki’s Shave Ice, who opened in 1981 in a little red shop on Kamehameha Hwy.  The small country store was initially started by the mother and son team of Sumie and Michael Aoki, and is continued today by Michael and his daughter Cathy.

 Although the country shop opened in 1981, the shave Ice business has been in the Aoki family for four generations, dating back to the 1930’s when their relatives, the Shimoda family, were serving up the first Shave Ice on the North Shore at a concession stand in the Old Hale’iwa Theatre.   Over the years Aokis has built a reputation as a favorite amongst local ohana as well as tourists. 

Malibu Shirts is proud to offer high quality men’s and women’s t-shirts in its Hawaii stores as well as at www.malibushirts.com.  These t-shirts are 100% combed cotton for an incredible, soft feel and printed with environmentally friendly water-based inks.  A percentage of every t-shirt sale goes back to Aoki’s to help ensure that this North Shore landmark continues serving up delicious shave ice for many years to come.  And if you happen to be visiting Oahu in the near future, make sure to swing by the little red country store for a frozen treat you will never forget.

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Endless Summer

A brilliant documentary.”

The New Yorker

Over nine miles of film was taken by Academy Award® nominated Director, Bruce Brown, during his two year trip around the globe filming, “The Endless Summer”, his fifth original surfing film (his first being, the Dale Velzy financed, “Slippery When Wet”). There were also the films, “Surf Crazy”, “Barefoot Adventure”, “Surfing Hollow Days” and “Water-Logged”, a sort of “best of” compiling the highlights of his first four films. Of course, “The Endless Summer” is the surfing movie that set the standard for all of those that would follow. In fact, it’s the most famous, most respected surf film in history.

Besides his directorial achievements and surfing cred (Surfer magazine honored him as the 5th most influential surfer of all-time), Brown is also credited with coining “Velzyland” – a small stretch of North Shore, named after icon, Dale “The Hawk” Velzy. Brown’s movies were exciting, informative and humorous but, most of all, they were – and still are – entertaining. He took them around to auditoriums and standing room only audiences across the country, showing the film, as well as narrating it live and later lecturing a bit about the movie and the sport.

The Endless Summer” was screened to audiences in Southern California in 1964, and distributed world-wide in 1966. It was in 1966 that Newsweek magazine named it one of the Top Ten films of the year. Filmed in Australia, New Zealand, South Africa, West Africa, Tahiti, India (cameras were confiscated), Hawai’i (seven times) and Japan (footage was saved for later), and produced at a cost of $50,000, this legendary motion picture would go on to generate over $30 million at the box office. “The Endless Summer”, though, would do more than just bring in millions of dollars; it, along with Brown’s other films, brought millions of people into the sport of surfing, helping to make it what it is today.

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Primo, the Original Hawaiian Beer

Hawai’i’s original beer is back! The tradition of brewing beer on the Islands began with Honolulu’s Don Francisco de Paula Marin all the way back in 1812. The tropical weather of the South Pacific combined with the laid back Aloha lifestyle made this cold, sudsy beverage the perfect refreshment for locals and watermen alike. In 1897 the Hawai’i Brewing Company introduced Primo Beer, which came to be known as “the Hawaiian beer” for much of the last century. Available again is the beer with the unique flavor and aroma that comes from a touch of raw Hawaiian cane sugar. Not only are locals and visitors excited, but we at Malibu Shirts are proud to carry Primo apparel and celebrate its long history.

Malibu Shirts is proud to carry Hawaii's original beer

Primo’s recipe is entirely unique, using a blend of 95 percent malt and five percent raw Hawaiian cane from Maui Sugar Co., the last raw-cane producing company in Hawaii. This blend delivers a brew that is more flavorful and at the same time, still very refreshing. Primo also uses two distinct varieties of noble hops that impart a subtle spicy aroma, setting the beer apart from leading import brands and other domestic lagers.

The recipe was derived by two award-winning brewmasters, Phil Markowski and Bob Newman.  Markowski brews at Southampton Publick House, while Newman is the two-time “Brewmaster of the Year” recipient at the Great American Beer Festival.  The two consulted with native Hawaiians and true watermen to help refine the new taste of Primo.

Primo Beer – suck em up!

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Malibu Shirts committment to quality

Malibu Shirts is dedicated to giving its customers top quality designs as well as top quality products. We put a great value on the authenticity of our designs, where we put in a huge amount of time and effort to make sure our artwork adheres to even the finest detials of the original artwork we replicate. We strive to create garments that respectfully and carefully maintain the integrity of the originals, and whenever possible work with licensors who own these properties to ensure the highest standards and accuracy, so you know what you are getting is the real deal. In an effort to share the background behind these remarkable designs, many of our garments include a history hangtag that tells a little bit of the story behind the design and it’s significance. You’re likely to get a lot of compliments on your new shirt, so we figure it’s best if you know what it’s all about!

Our t-shirts are made using 100% ringspun cotton for an incredibly soft hand, so your new shirt feels like that favorite shirt you’ve had for years. Some of our shirts are also starting to use a 94% cotton / 6 % organic cotton blend, which not only gives even a better feel to the garment, but also supports the use of using at least partial organic materials which are often more earth friendly. Many of our shirts also use a premium pigment dye and pre-wash process, which helps give our tees that worn and more subdued tone to match the authentic designs that adorn them. We do want our customers to know that the pigment dye process does give every single shirt its own minor variations, so it is completely normal to see small differences in the color even from one shirt to another. Many of our customers find that to be part of the appeal of our tees, as no two shirts are ever 100% alike. As for our printing, we use water-based or discharge printing for all of our garments to ensure that the print stays as soft as the shirt does. We believe the artwork should be part of the flow of the garment, not controlling it.

From T-shirts to sweatshirts, and hats to shorts, we make all of our apparel with the intention that it will be your new favorite, even if the design is really old. We hope at some point you get a chance to visit our stores and check out our incredible surf museum setting, but for those of us who can’t always make it out to the islands, you can always find a piece of them at www.malibushirts.com.

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A Brief History of Malibu Shirts

Malibu Shirts was founded in 2003 by Denny Moore – a Malibu Resident, graphic designer, surfing enthusiast and fan of Hawaiian History. He opened his first store in Malibu, CA in 2004 with 19 Surf Legends of Hawai’i and California present for the Grand Opening. Denny was motivated to create a special Museum interior in each store that tells the story about the history and culture of California and Hawai’i while providing a wide variety of the highest quality vintage clothing as well as authentic memorabilia. He expanded the business to Maui later that year and then opened up the company’s web store in 2005. In December of 2006, Malibu Shirts was one of the first retailers to open on the Waikiki Beach Walk and business has significantly grown ever since. Malibu Shirts took the lead role in the Waikiki Beach Walk Grand Opening by arranging a tribute to the Surf Legends of Hawaii as the first event which included a blessing and a narrative on the accomplishments of each surf legend. In 2007, Malibu Shirts was nominated for the Hawai’i Retail Merchants award for retailer of the year.

Malibu Shirts has earned a reputation as a premier authentic apparel company that offers a sensational and creative product line that is displayed in a unique museum setting. Our service and aloha hospitality is first class and shared with customers from around the world by our friendly and knowledgeable staff. Our terrific team is trained to not only make our customers’ visit to our stores the most memorable moment of their vacation, but to also educate them on the history and culture of Hawai’i especially in regards to the sport of surfing. We have been innovative in product designs and styles and creative in our product merchandising strategy and in our approach to decorating the stores’ interiors.

Malibu Shirts has taken a public relations leadership role in supporting community organizations, sponsoring local events, and being a leader in preserving the unique history and culture of Hawai’i. Overall, the company has high standards across the board and applies the best business practices in the field of clothing retail. Our mission is clear, which is to exceed our customer’s expectations with extraordinary service and merchandise and to shower them with the aloha spirit. We also concentrate on building solid long term business partnerships and showing the respect and appreciation for our vendors, licensors, and the various businesses and organizations that are vital to Malibu Shirts success. Through maintaining strong relationships with our business partners, employing a
knowledgeable staff, and creating a top quality product, we feel confident that our customers can walk away with a world-class shopping experience, both in our stores and on the web.

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